Five trademark law strategies for managing brands

Positioning Strategies for Existing Brands

This note illustrates a simple theoretical model in which rival brands compete in positioning strategies and prices. The model provides an interpretation of brand positioning in a familiar spatial model. The ability of firms to observe promotional choices of their rivals affords them higher price margins through differentiation. Finally a reaction function analysis suggests that when a rival po...

Adult’s Learning Strategies for Receptive Skill Self-managing or Teacher-managing

Receptive language skill refers to answering appropriately to another person's spoken language. A lot of teachers try to develop receptive language skills in their language learners. When receptive language skills are not appropriately acquired, learners may miss significant learning opportunities resulting in delays in the development and acquisition of spoken language. The goals of this paper...

Perceived Benefits of Trademark Infringement Law to Thai Sports Industry

Background. The sports industry is comprised of a multitude of for-profit and non-profit organizations. It is therefore unsurprising that there are disputes between organizations and that some of these disputes center on the use of trademarks.  Objectives. This study seeks to identify the perceived benefits of trademark infringement law in the Thai sports industry. Methods. This study employe...

Trademark Law and Status Signaling: Tattoos for the Privileged

Comparative Analysis of Marketing Strategies for Manufacturers' and Retailers' Brands

Manufacturers and retailers have chosen varied brand portfolio structures for business performance. This study surveys consumer attitudes toward manufacturers’ brands and retailers’ store brands chosen from Taiwan retailing outlets. Research findings indicate that manufacturers’ brands intensify high quality and high price strategies, pursue appropriate promotion activities, and develop brand e...